The Best Guide to Digital Marketing in Turkey

Marketing is all around us at all times. We hear about new products every day. It can be through a friend, an influencer, an ad on social media or in the street.

That is why understanding how marketing works can be really interesting. Also, it is a really interesting process that marketers go through to create a marketing strategy and campaign.

Marketing relies heavily on creativity. Being good at marketing includes more than just creativity; it also includes research and analysis to understand who you are marketing to. 

Marketing is not a new emerging field; it has been around for many years. Recently, the most popular form of it has become digital marketing. 

Traditional VS digital marketing 

Marketing includes traditional and digital marketing. If you study marketing in general, you probably study both of them. 

The main difference between traditional and digital marketing is in the last step, where you publish the message you want to communicate. 

You can choose a traditional method such as TV, magazines, posters, and billboards. On the other hand, you can choose a digital method such as social media, Google Ads, blogs, or email marketing.

Why is digital marketing growing?

Digital marketing has been one of the most growing fields these past few years. Nowadays, people spend most of their days using the internet for a variety of purposes. That’s why marketers nowadays rely heavily on using digital channels.

On the other hand, traditional forms of advertising are considered more expensive than digital forms. Also, digital marketing can be more effective in reaching the right people who are really interested in the product.

Many companies worldwide have realized the importance of having a digital presence. They have seen the great impact of digital marketing on the growth of their brands. There are new technologies that are emerging every day, which makes reaching customers through digital marketing more essential than ever.

For every brand, no matter what sector it is in, marketing is an essential tool to ensure this brand’s success. That has led to an increase in demand globally for specialists and skilled professionals in the field of marketing. You can embrace that opportunity and start your university education in that field.

Read more about: The 10 Most In- Demand Majors

Study Digital Marketing In Türkiye

Turkey is considered one of the leading countries in the field of digital marketing. You can find a  diversity of marketing agencies operating in the country. 

Turkish universities offer students from all over the world a great learning experience. They equip the campuses with the best facilities and keep up to date with the latest updates around the world.

Know about: How to begin studying in Turkey?

Where can you study Digital Marketing In Türkiye?

There are many universities in Turkey that offer you the opportunity to study the field of digital marketing.

You can get a digital marketing masters in Turkey from the University of Istanbul Aydin.

There are also vocational schools in Turkey that offer a department called e-commerce and marketing. You can find this program at these universities:

• Beykoz University
• OSTIM Technical University
• Istinye University
• Istanbul Esenyurt University
• Istanbul Bilgi University
• Istanbul Kultur University

There are also marketing programs that might include some courses about digital marketing offered at these universities:

• Bahcesehir University
• Okan University
• Near East University
• Istanbul Arel University
• Eastern Mediterranean University (EMU)
• Istanbul Topkapi University
• Beykent University
• Uskudar University
• Altinbas University
• Ankara Medipol University

You can study for your bachelor’s degree in English in the Digital Media and Marketing department at these universities:

• Final International University
• Cyprus International University

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Digital Marketing Jobs in Turkey

Once you graduate from university, you can start working in one of these positions. You can put yourself in the shoes of people who work in the marketing sector and see which one of these jobs you would like to do after graduation.

Content creator

You will be responsible for coming up with new ideas for content. Then, you write and edit it until it is done in the best way possible. 

Copywriter

You will need to write catchy and persuasive ads that capture the attention of the audience you are trying to reach. It is similar to content creation but it leans more towards trying to persuade the customer.

Media buyer 

You will be responsible for finding the best platforms to market to your audience, so you can buy a place to display your ads and analyze the campaigns’ performance. You will manage the budget given to you to run ads and try to reach more people at the lowest cost.

Marketing specialist 

You will be responsible for coming up with and implementing a strategy that best suits the brand you are working with. This strategy is based on research in order to show you the best way to communicate with customers.

Account manager

You will be in charge of communications between the client (the brand owner) and the team you are working with. You will inform the team about the goals of the client so you can work together to achieve them.

 Social media specialist 

You will be in charge of handling social media in all of its dimensions. You track the latest trends to understand what type of content should be published on which of the social media platforms. You can respond to the comments and messages sent to the brand’s social media channels.

Read more about: Top 7 Specializations to Study in Turkey

Requirements to start studying digital marketing in Türkiye 

The application requirements to study in Türkiye may differ depending on the university.  There are differences in the documents needed when applying to study at a private university or public university in Türkiye. 

Applying to Turkish universities is not complicated. There will be some documents that you will need.

• Your high school graduation certificate. 
• A photo of you.
• Your passport/ residence permit
• Proof of language proficiency

Know about: Preparatory year in Turkish universities

Apply with StudyFans 

StudyFans is a trusted team made up of specialists in the education field. We have more than 8 years of experience, helping many international students enroll in universities in Turkey.

You can always contact us, and we will guide you through each step towards university. We will help you choose the best department and ensure that your registration process is as easy as possible.

Read more about: Best Future Specializations For 2030 

If you wanted to know more or have any questions, we are here to help you and you can always contact us:

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